Key Points:
• QVC Group, Inc. and David Rawlinson have reached a new agreement extending his term as President and CEO through December 31, 2027.
• Rawlinson has led the company through challenging times, including a fire, post-COVID retrenchment, and cord-cutting, while delivering bottom-line results.
• The company will focus on its WIN growth strategy, building on its legacy in TV and transitioning to a live social shopping company through accelerated efforts in social and streaming.
QVC Group, Inc. has announced a new agreement with David Rawlinson, extending his term as President and CEO through 2027. Rawlinson has been at the helm of the company for several years, and his leadership has seen the company navigate through numerous challenges, including a fire, post-COVID retrenchment, and cord-cutting. Despite these challenges, the company has managed to deliver positive bottom-line results.
In his statement, Rawlinson expressed his excitement about the company’s future prospects, saying, "I have been honored to serve as President and CEO of QVC Group, and I am excited about the opportunity ahead for the company. We still believe retail can be joyful and human." He highlighted the company’s strengths in content creation and sales, which he believes will enable it to capture market share in the growing e-commerce landscape.
As part of its WIN (Worldwide Interactive Network) growth strategy, QVC Group will build on its legacy in TV and transition to a live social shopping company. The company has already made significant progress in social and streaming, and will continue to accelerate its efforts in these areas. This new direction will enable QVC Group to tap into the growing popularity of social media and streaming platforms, and to become a leader in the live shopping space.
The decision to extend Rawlinson’s term is a significant vote of confidence in his leadership and vision for the company. Under his guidance, QVC Group has managed to navigate challenging times and achieve success, and the company is well-positioned to capitalize on the opportunities presented by the rapidly evolving retail landscape. With its focus on social and streaming, QVC Group is poised to become a major player in the live shopping space, and its leadership team is excited about the prospects for growth and success.
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