Victoria’s Secret & Co. and Google Cloud announced a multi-year partnership that will allow the popular retailer to use Google’s artificial intelligence technology to create a personalized shopping experience.
“The integration of Google Cloud’s AI and generative AI technologies will not only improve the online shopping experience for our customers, but also will empower our internal teams to drive innovation across various business functions,” Victoria’s Secret chief customer officer Chris Rupp said of the deal, according to a report in PR Newswire.
The deal will see Victoria’s Secret use both Google Cloud’s AI and generative AI in a bid to enhance online shopping for customers. As part of the deal, Victoria’s Secret could use the new tech to create a new generative AI-powered conversational assistant, as well as an AI chatbot that would provide shoppers with personally tailored recommendations.
Christopher Alexander, chief analytics officer at Pioneer Development Group, was not…
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