Tim Cook recently went to China, where some analysts have indicated sales of the newest iPhone models kicked off at a sluggish pace.
Apple, which Cook has led as CEO for over a decade, officially introduced its new iPhone lineup — the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max — in mid-September during a closely watched live event.
The devices, which range in price based on the model, have since hit the consumer markets in America, China and other countries.
The iPhone maker’s CEO documented aspects of his trip this week using Weibo, showing he at one point attended events at an Apple store in Chengdu. That event involved the successful Honor of Kings video game, according to a social media post Tuesday.
APPLE RELEASES SOFTWARE UPDATE TO FIX IPHONE 15 OVERHEATING
In China, Jefferies suggested in an analysis earlier this week that the iPhone has seen a decrease in the amount sold following the newest lineup’s debut compared to the prior year,…
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