The Business of Beauty: New releases, Black consumer power, and industry opportunities

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Let’s talk beauty: two new releases and the business behind them.

First, let’s dive into the new products making waves, because beauty is big business, and over the past decade, profits have skyrocketed globally. A crucial segment driving this growth is the African American consumer. With a population of 41 million, these customers contributed $6.6 billion to the beauty industry in 2021. However, despite their significant economic power, many continue to express frustration that their needs are consistently overlooked by mainstream brands.

In the ever-evolving world of beauty, two standout products are setting new trends with their innovative formulas, inclusive shade ranges, and multi-functional benefits. Here’s a closer look at some of the latest releases that are redefining beauty routines.

Milk Makeup Hydro Grip + Glow Primer: The Skincare-Infused Powerhouse

Milk Makeup’s Hydro Grip + Glow Primer offers up to 12 hours of makeup wear, with an added radiant glow. Infused…

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