I needed to take a beat last week after the election, as some of us had to, but the world still spins and life goes on. Stay present, acknowledge the feelings, and walk right through them.
And now lessons from a food editor with Kysha Harris…
What do Easter, July 4th, September, Christmas, and all four seasons have in common? Yes, it’s as obvious as you think. All of these occur annually. For publishers and content makers, they are known as evergreen. This means, like the always green tree, these annual moments remain relevant year in and year out to readers.
Content publishers pull out these stories seasonally and make them new to create a library of content guaranteed to perform every year. So my Thanksgiving in July? article is playing evergreen “freaky friday” with ice cream in November, thanks to the wizardry of Salt & Straw.
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Salt & Straw’s Thanksgiving Series flavors Credit: (Kysha Harris photos) -
Salt & Straw Thanksgiving Series pints Credit: (Kysha Harris photos) -
Salt &…
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