By Edwin Freeman
Photos: Edwin Freeman
As we enter another holiday season filled with joy and togetherness, we must also remember the deeper meaning behind this special time of year – supporting and uplifting our community.
As an African American actor, writer and filmmaker, I understand firsthand the importance of Black consumers supporting Black businesses. We have made great strides with films that authentically portray the Black experience, like my latest project “Beats & Lyrics” currently on Prime Video. However, our success relies heavily on our community showing up not just on the big screen, but with their dollars.
The holiday shopping season accounts for 20-30% of annual sales for many retailers. Just imagine the economic boost we could provide to Black-owned businesses if we consciously chose to spend our money with them.
Here are some key reasons why shopping Black-owned this holiday season matters:
– Job Creation – Black-owned firms hire 2X more…
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