Businesses of all sizes are integrating artificial intelligence into their systems to varying degrees as more companies embrace the rapidly-evolving technology.
However, as privacy concerns over such tools continue to swirl, a new survey indicates most American consumers want to be able to find out if a company is using AI – and how.
A report released by Zetwerk earlier this month found 68% of consumers believe companies should voluntarily disclose their use of AI, and 59% said businesses should be legally mandated to do so by the government.
“People are becoming cautious about how trustworthy interacting with artificial intelligence on behalf of a business can be, understanding that AI is not perfect,” Stephanie Martinez of Zetwerk’s creative team told FOX Business. “Consumers have also raised flags about how their data and privacy are impacted by the use of AI.”
The survey broke down which industries consumers are most – and least – comfortable using AI.
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