Nicki Minaj’s Pink Friday Nails is debuting its first-ever pop-up shop, in collaboration with Shopify, in New York City. The weekend event is an immersive experience with exclusive nail art demonstrations, interactive sessions, and a first look at recent product launches.
Pink Friday Nails launched earlier this year as a direct-to-consumer brand, coinciding with Minaj’s Pink Friday 2 tour. It features almost a dozen designs of press-on nails, some in multiple colorways, in four different nail shapes and five different lengths. The line prides itself on quality, affordable nails based on styles worn by Minaj.
“When I became a mom, I couldn’t spend as much time getting my nails done as when I only had to worry about me, so it became a necessity to create fly, quality press-on nails,” Minaj said in a statement.
“I told my team when we started Pink Friday Nails that if I don’t want to wear them, I’m not going to even attempt to sell them.”
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