The NBA and WNBA logos are turning pink for Breast Cancer Awareness Month.
Designer and breast cancer survivor Jill Martin has partnered with the NBA and WNBA to introduce an inspiring collaboration through her new clothing brand, By Jill Martin, Today announced. This initiative aims to raise awareness about breast cancer and the importance of genetic testing, particularly for cancers associated with the BRCA gene mutation.
The collaboration, available for purchase now, features Martin’s sherpas adorned with pink versions of the NBA and WNBA logos. Proceeds from the sales will benefit the Basser Center for BRCA. Guests who attended Today‘s live taping on Tuesday received a sherpa of their own.
“In honor of Breast Cancer Awareness this October, the @NBA and @WNBA have teamed up with Jill Martin to launch a limited-edition lounger to show our support for any and all survivors and warriors in your life ,” the NBA Store announced in a tweet.
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