Hello everyone, on this page you will find out who are the most followed NBA(national basketball association) players on Instagram. Also remember that this post is only about the amount of followers they have on Instagram, we did not count the other social media accounts.
I was not surprised at all when I saw this but I think by early as next year, this list might be completely different starting from 3-5 with the likes of Ja Morant on the radar and other emerging superstars like Luka Doncic, Embiid, Giannis Antetokounmpo and someone like Wembanyama if he dominates the league as everyone is expecting him to.
Most Popular NBA Players on Instagram
- LeBron James; 155.5 million followers.
- Stephen Curry; 52.5 million followers.
- Russell Westbrook; 22.8 million followers.
- Kyrie Irving; 19.5 million followers.
- Lonzo Ball; 17.5 million followers.
- Klay Thompson; 15.8 million followers.
- Giannis Antetokounmpo; 15.6 million followers.
- Kevin Durant; 14 million followers.
- James Harden; 13.1 million followers.
- Chris Paul; 13 million followers.
- Paul George; 12 million followers.
- LaMelo Ball; 11 million followers.
- Damian Lillard; 10.3 million followers.
- Ja Morant; 10.1 million followers.
- Jimmy Butler; 9.3 million followers.
- Luka Dončić; 8.6 million followers.
- Markelle Fultz; 8.4 million followers.
- Ben Simmons; 7.2 million followers.
- Joel Embiid; 7.1 million followers.
- Jayson Tatum; 6.5 million followers.
- Devin Booker; 5.6 million followers.
- Zion Williamson; 5.6 million followers.
- Trae Young; 5.1 million followers.
- Kyle Kuzma; 5 million followers.
It should come to no one’s surprise that LeBron James is the most followed NBA player, he has been the most popular NBA player for the last 20 years, yes, you can even include his rookie season because everyone was talking about him. He is very influential on the court with 4 MVPS and 4 Finals MVP and just as if not more influential and successful off the court as he always looks to help out those that need help, from offering free scholarships to graduates from his school to contributing millions of dollars to various charities. LeBron’s impact extends far beyond the boundaries of the basketball court.
His foundation, the LeBron James Family Foundation, continues to change lives by supporting at-risk children through education and co-curricular initiatives. Its landmark project, the “I PROMISE” program, has garnered international recognition. This initiative, launched by LeBron himself, promises full scholarships to the University of Akron to qualifying students who graduate from his school.
As for the rest of the people on the list, it is surprised that no one else has hit 100 million followers yet but I think Steph Curry might have a chance in a few years and maybe the likes of Wembemyama if he lives up to his hype might crack the list one day. By the way the likes of Jokic who is arguably a superstar on the court but not off the court(low popularity) doesn’t have an instagram account yet.
Understanding the Business Potential of Popular Athletes on Instagram
Popular athletes on Instagram have a huge potential to generate business for brands. Athletes often have huge followings, and their popularity can be leveraged by businesses to boost brand visibility, increase sales, and build customer loyalty. When a well-known sports figure posts about a product or service on their Instagram, they’re endorsing it to potentially millions of people around the globe, capturing attention and generating demand in ways traditional advertising can’t.
Here are some ways that your businesses/organization can use popular athletes on Instagram to their advantage:
- Endorsement Deals: By partnering with athletes for endorsements, businesses can advertise their products or services to a vast, engaged audience. Such partnerships often involve the athlete posting about the product or service on their Instagram, using it in a video, or mentioning it in an Instagram Story.
- Product Placement: Placing a product subtly in an athlete’s Instagram post can generate interest and demand. This strategy can be particularly effective because it integrates the product naturally into the athlete’s daily life, which can create a sense of authenticity.
- Collaborations for Limited Edition Products: Businesses can collaborate with athletes to create limited edition products. The popularity and influence of the athlete can help these products sell out quickly, generating buzz and profits.
- Promotion of Events or Initiatives: Businesses can also team up with athletes to promote specific events or initiatives, whether it’s a charity run or a new store opening. The athlete can use their Instagram platform to share information about the event and encourage their followers to participate or attend.
- Brand Ambassador Programs: In this long-term relationship, the athlete becomes a representative of the brand, consistently promoting its products or services over a period of time. This can lead to increased brand loyalty among fans and followers.
You can also take a look at most popular sneaker brands, America’s most watched TV shows for 2023 and most Googled black women of 2022.
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