Do people with darker skin tones actually need sunscreen? That’s the question I posed to the team behind Black Girl Sunscreen (BGS).
Their story began with a need: for a sunscreen brand that caters specifically to women of color. We’ve all experienced, or perhaps participated in, trying to protect our complexions from the harsh sun. Visions of aunties carrying large, expensive umbrellas to the beach and other home remedies come to mind. Many of us have also dealt with the white residue left by some sunscreens and how it ruins makeup.
Shontay Lundy, founder of Black Girl Sunscreen, decided in 2016 to create a solution. BGS launched with a 30 SPF lotion formulated for women of color. Made with melanin-rich skin in mind, BGS dries completely clear and protects melanated skin without the white cast.
Today, BGS is sold online and on the shelves at Target and Ulta, and the global expansion of Black Girl Sunscreen has grown exponentially because it works.
Positive…
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