Antonio McBroom, a veteran business owner from North Carolina, has transformed his love for ice cream into a remarkable success story. He started out as a scooper at a local ice cream store, but now he owns 15 Ben & Jerry’s stores in multiple cities. This makes him the company’s first CEO of a Black-owned and Black-led multi-unit franchise group.
Antonio’s journey with Ben & Jerry’s started during his college days when he worked as a regular employee. Fast forward to just days before his graduation, Antonio took a bold step and bought his very first Ben & Jerry’s store in Chapel Hill, NC which quickly became a hit.
Since then, he has expanded to 15 locations across Georgia, Texas, North Carolina, Washington D.C., and Florida.
“I’m an ice cream connoisseur,” he told Spectrum Local News. “That’s what drew me to the job in the first place. I started as a scooper back when I was in college at UNC, and I had a milkshake as my first menu item, and that was one of the perks of working on…
Read the rest: Source link
Check out our business videos and business books sections, you will be inspired with the type of content we have there.
Discover more from Black Business Data
Subscribe to get the latest posts sent to your email.
