Intuition plus a Dash of Hustle: Lara Adekoya on Following Her Instincts to Small Business Success

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In 2020, the world hit the pause button. Everything was closed, and social distancing was the new normal. Lara Adekoya, furloughed from her retail job and rejected from dental school, found herself at a crossroads. “I was really in this place of ‘well, I can’t go to dental school; I don’t have a job. What am I going to do?’” she remembers. So, she turned to her passion: baking.

Baking had always been a big part of Lara’s life, a way to express love learned from her mom. With time on her hands, she baked cookies by the dozen and opted out of overindulging, sharing the extras with friends and family around Los Angeles. The buzz about her cookies spread quickly.

Lara’s first big order came from a well-known record company to bake and ship 100+ cookies nationwide. Cleverly, she used low-cost and decorative packaging from local stores to get the job done. “Slowly but steadily, we got the order done, and it was very DIY in the beginning. I printed my stickers on…

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