Generational divides run deep in use of AI tools, Salesforce research finds

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New research from Salesforce is shedding light on the divide between consumers who have used generative artificial intelligence (AI) tools and those who have not, along with stragglers’ apprehensions and generational differences in using AI tools.

Salesforce’s survey found that 51% of the general population has never used generative AI while 49% has used the technology. Within the group of those who have used AI, over one-third use generative AI every day while about two-thirds use AI weekly or more.

It also found a stark divide between generations and those who are working. About 65% of generative AI users are members of Gen Z or millennials, and 72% of users are currently employed, with 51% in full-time roles. Among those who have been slower to use AI, more than 68% are Gen X or baby boomers while 48% are employed and 52% are unemployed.

“Gen Z is really Generation AI – they make up that superuser group,” Kelly Eliyahu, product marketer at Salesforce, said in a press call….

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