Elon Musk’s X, the social media company formerly known as Twitter, will start allowing advertisers on the platform to target their ads, so they appear next to a curated list of premium content creators.
X’s creator targeting tool will begin allowing advertisers to target their promotional campaigns this month. The company said in a post that the change will enable them to use the X ads manager to “run pre-roll video ads against the video content of their creator(s) in both the home timeline and profile.”
The company added that the creator targeting tool works on top of X’s primary brand safety solutions, adjacency controls and sensitivity settings. X said the new tool is also an extension of its brand-safe video tool and new video formats for advertisers on the platform, including vertical video ads and action-driving promoted video.
X’s push to assuage the concerns of advertisers comes after some departed the platform over changes made by Musk to content moderation policies….
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