Elon Musk is bringing headlines back to news articles posted on X, marking a major U-turn for the platform’s billionaire owner.
Musk spearheaded the September policy change of removing headlines and texts from news article links posted on the platform in an effort to keep users on the site longer rather than clicking to outside content.
The move, which left news links just displaying an article’s lead image, was also aimed at allowing more space for posts to appear on each user’s timeline, reducing clickbait and encouraging more users to sign up as subscribers.
MUSK THREATENS ‘THERMONUCLEAR LAWSUIT’ AGAINST MEDIA MATTERS
However, the decision was met with widespread derision, particularly from journalists who know newsrooms rely on strong headlines to grab readers’ attention and drive traffic to their websites.
Musk took to X on Wednesday to announce his about-face.
“In an upcoming release, 𝕏 will overlay title in the upper [portion] of the image of a URL card,” Musk…
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