Key Points:
- BLK & Bold Specialty Beverages partners with entrepreneur, Hall of Fame athlete, and coach Deion "Coach Prime" Sanders as co-owner and social change leader
- Coach Prime joins the company to amplify its mission to brew positive change through coffee and empower underserved communities
- Partnering with BLK & Bold allows Coach Prime to leverage his values of community empowerment and excellence to drive social impact
BLK & Bold Specialty Beverages, a social enterprise that specializes in coffee and tea, is thrilled to announce its partnership with Deion "Coach Prime" Sanders, a legendary Hall of Fame athlete, coach, and entrepreneur. Coach Prime joins the company as a co-owner and social change leader, bringing his exceptional leadership skills and commitment to social impact to the table.
As a man of routine and discipline, Coach Prime starts his mornings with a cup of BLK & Bold, which fuels his day with the same drive and focus he demands on the field. His connection to the brand is rooted in their shared values of community empowerment and excellence. By joining forces, Coach Prime and BLK & Bold aim to amplify their collective efforts to make a positive impact in underserved communities.
Coach Prime’s credential as a social change leader is second to none. As a talented athlete, he won two Super Bowl rings, eight NFL disciplines, and was inducted into the Pro Football Hall of Fame. As a coach, he led his alma mater, Jackson State University, to a historically successful season. His entrepreneurial spirit is evident through various business ventures, including his own media company, Prime Time Media Group. When he’s not in the spotlight, he dedicates his time and resources to various charitable initiatives, particularly in the area of education and community development.
For Coach Prime, partnering with BLK & Bold is more than just a business move – it’s an opportunity to make a lasting impact. "Joining BLK & Bold is about making a difference beyond the surface level," he emphasized. "I’m excited to join a brand that shares my values and is committed to empowering communities, just as I am committed to doing the same through my various initiatives."
The partnership with Coach Prime marks a significant milestone for BLK & Bold, as it brings additional expertise, resources, and influence to the table. The company is poised to multiply its impact, leveraging Coach Prime’s extensive network and connections to reach a wider audience and amplify its mission. As a social enterprise, BLK & Bold is dedicated to brewing positive change through coffee, and with Coach Prime on board, the company is ready to take its mission to the next level.
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