Key Points:
• Carmelo Anthony’s wine brand, VII(N) The Seventh Estate, is now available at Madison Square Garden.
• The brand, co-founded by Anthony and business partner Asani Swann, was launched in November 2024.
• This partnership marks a new venture for Anthony, a former NBA player, to sell his wine in the iconic New York City arena.
The Story:
In a recent Instagram post, former New York Knicks forward Carmelo Anthony announced that his wine brand, VII(N) The Seventh Estate, is now available at the Mecca of Basketball, Madison Square Garden in New York City. This marks a significant development in Anthony’s entrepreneurial journey, as he transitions from the basketball court to the world of wine.
As we reported in November 2024, Anthony co-founded VII(N) The Seventh Estate with his business partner, Asani Swann. The brand launched via social media, with a promise to share "vintage, handcrafted wines" to fans. The partnership with Madison Square Garden is a significant milestone for the brand, offering a unique opportunity for fans to taste Anthony’s wine and experience the iconic arena in a new way.
Throughout his basketball career, Anthony has been known for his drive, determination, and passion for the game. These qualities are now being applied to his new venture, VII(N) The Seventh Estate. The partnership with Madison Square Garden demonstrates Anthony’s commitment to exploring new horizons and expanding his brand beyond the basketball world.
As fans and wine enthusiasts flock to Madison Square Garden to catch a game or attend an event, they can now indulge in a new experience and sample VII(N) The Seventh Estate wines. This innovative partnership has the potential to boost brand visibility, drive sales, and create a new revenue stream for both parties involved.
With this partnership, Anthony and his business partner, Asani Swann, are demonstrating their adaptability, creativity, and entrepreneurial spirit. As we continue to follow their journey, it will be exciting to see how VII(N) The Seventh Estate grows and evolves in the world of wine and beyond.
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