Key Points:
• Beyoncé’s legal team has filed a motion to trademark her older daughter Blue Ivy Carter’s name with the federal trademark office.
• The name was previously denied due to a single-store clothing boutique in Wisconsin using the same name before Blue Ivy was born.
• The lawyers argue that no one would confuse the name with a clothing shop.
Beyoncé’s quest to trademark her daughter’s name, Blue Ivy Carter, has entered its 12th year, with her legal team still working hard to achieve this goal. According to a recent filing, the music superstar’s lawyers have submitted a motion to the federal trademark office to register her daughter’s name as a trademark.
This move comes after an earlier ruling denied the trademark, citing potential confusion with a single-store clothing boutique in Wisconsin that had been using the name "Blue Ivy" since before Blue Ivy was born. The boutique has been in operation since 2007, a year before Blue Ivy’s birth in 2008. However, Beyoncé’s lawyers argue that no one would confuse their daughter’s name with the clothing shop, which specializes in, you guessed it, clothing.
In their filing, which was revealed by Billboard, Beyoncé’s lawyers claimed that a reasonable consumer would not encounter the "Blue Ivy Carter" mark, even in a crowded marketplace. They argue that the name is "clear, distinctive, and memorable" and would not be confused with the Wisconsin boutique.
The star’s lawyers would like the court to overturn the previous ruling and grant the trademark registration, citing the uniqueness and distinctness of the name. The fate of Blue Ivy’s trademark will now be decided by the trademark office, and it remains to be seen whether Beyoncé’s quest will ultimately be successful.
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