Lady Joi, a radio personality, a television host, and a mom of three children from North Charleston, South Carolina, is also the founder and CEO of POJE Cosmetics, a Black-owned, vegan-friendly line of cosmetics. She says the idea was born out of the experiences of women of color, evolving forward to usher in a new generation of beauty.
Lady Joi has never shied away from her love of cosmetics as she is a former makeup artist. Being on stage and under bright lights for over 30 years, she has seen her fair share of not-so-great makeup and makeup tools. So she started POJE (pronounced Po-Jay) Cosmetics to push the prestige cosmetic industry far beyond its current reach.
Understanding the discomfort of not being able to find cosmetics that would give a flawless look for women of color on and off stage, Lady Joi decided to re-imagine cosmetics for women of color. Extending a nod to the history-making brands of the past, her goal is to help women of color of all ages renew their…
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