Apple's augmented reality Vision Pro headset officially arrived

Apple Vision Pro User Wearing.jpg

Apple’s latest device, the Vision Pro, has officially been launched.

The Vision Pro is an augmented reality headset that Apple CEO Tim Cook has touted as the “most advanced consumer electronics device ever created.” 

Apple said its U.S. stores and website would both have the device. It operates over 270 retail locations across the country.

On the eve of its release, Cook said the Vision Pro “has been multiple years of efforts from so many people across Apple.”

The starting price of the device is $3,499.99, though that cost can go up if a customer decides to go with more storage, according to the Apple website.

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Its Friday debut comes two weeks after Apple kicked off Vision Pro pre-orders on Jan. 19.

The company notched 160,000 to 180,000 pre-orders on the weekend after they opened up, selling out at one point, according to an estimate from TF International Securities analyst Ming-Chi Kuo.

Meanwhile, MacRumors…

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