Apple executives said they believe the newly-released Vision Pro offers a “great opportunity” for the business world.
CEO Tim Cook and CFO Luca Maestri both expressed optimism about the augmented reality headset and how businesses can use it the day before the device’s launch.
The Vision Pro, which the iPhone maker has described as a “revolutionary spatial computer that seamlessly blends digital content with the physical world,” made its official debut Friday in U.S. stores and online. It has a starting price tag of $3,499.99.
“We are seeing strong excitement in Enterprise,” Maestri said on Thursday about the Vision Pro. “Leading organizations across many industries such as Walmart, Nike, Vanguard, Stryker, Bloomberg and SAP have started leveraging and investing in Apple Vision Pro as their new platform to bring innovative spatial computing experiences to their customers and employees.”
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Cook told those tuning…
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