Generative artificial intelligence (AI) is poised to help bring the algorithm-driven personalization that consumers are accustomed to on e-commerce and social media platforms to the world of sports betting.
SharpLink Gaming, a start-up that specializes in tech solutions for internet betting, is developing an AI-powered personalization and recommendation engine called BetSense that aims to use machine learning to tailor sports betting experiences based on the interests and preferences of individual users.
“When you hear about AI being applied to sports, everyone agrees sports is behind,” SharpLink co-founder and CEO Rob Phythian told FOX Business. “It’s not like Netflix or your financial stuff, it’s very transactional. So everybody agrees with that. But to solve this problem it’s a really big build and integration, and the integration part is the hardest.”
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Phythian said that BetSense is in a testing phase with…
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