Adobe unveils new Firefly generative AI tools for creative platforms

Adobe Creative Cloud Firefly Gettyimages 1560708287.jpg

Adobe on Tuesday unveiled new versions of generative artificial intelligence (AI) tools for its creative platforms at its Adobe MAX conference in Los Angeles.

The latest release includes the next-generation Firefly Image 2 model that produces higher-quality imagery than the initial Firefly model, which became generally available last month. Adobe also released a new Firefly Vector Model, which it says is the world’s first generative AI tool focused on producing vector graphics used by designers, as well as a Firefly Design Model that generates template designs and other new features in the Adobe Creative Cloud.

Ely Greenfield, CTO of Adobe’s Digital Media division, told FOX Business that Adobe’s latest updates and integrations of Firefly aim to move beyond the “dice roll” of entering a prompt into an AI-powered image tool that may or may not produce the desired output by giving creators more control over how the AI tool’s output.

“For the bulk of the creative flows out…

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